RPE «ZARYA» has represented its products on a world-class exhibition

RPE «Zarya» delegation led by General Director, Alexander Chernetsov, have taken part in the 7th international exhibition of defense and security equipment DSEi 2013 which is held since 1999 and, first of all, has a commercial nature. It took place at the  ExCeL Exhibition Centre in London on 10-13 of September 2013.

RPE «Zarya» General Director, Alexander Chernetsov told us about the company delegation participation in International exhibition.

-Alexander Ivanovich, tell us, what is the DSEi-2013 exhibition uniqueness? Estimate its scale.

-The exhibition in London is the second by its significance after the Trade Exhibition in Abu-Dhabi and is held every two years. By attendance, DSEi-2013 has broken all the records. This year, more than 30 000 visitors and 1500 participants from more than 50 countries were registered.

I would like to point out that Ukraine was represented at this exhibition with the booth of our enterprise only. And it imposed special responsibility on our delegation`s work. Experts of marketing from Development and Marketing Department, managers from Commercial Management Department and specialists of production units had to do a serious work in exhibition materials preparing. And, we must admit, RPE «Zarya» booth which was represented to the world community was on the international standards level.

-What product was represented by RPE «Zarya»?

-Within the limits of exhibition lay-out, RPE «Zarya» demonstrated the products of in-house fabrication – TNT (trinitrotoluene) Grade C (so-called «military», GOST M 7059-73).

-How effective was the potential partners and consumers search with the help of participation in this exhibition?

Certainly, exhibition is a search for contacts for future contracts. At London exhibition, we have met the representatives of 50 companies of different countries of the world. European companies which take part in making decisions for Defence and Industrial complex of their countries – Great Britain, Germany, CzechRepublic, Spain, France, Poland – have shown the biggest interest in our products.

We have managed to expand the contacts geography – we had productive meetings with representatives of companies from Latin America – Brazil, Columbia, and Asian countries – India, Pakistan, Turkey.

Besides that, exhibition has become a perfect business area for meeting old partners who were interesting in cooperation renewal. We have reached an agreement of the possibility of renewal of our enterprise products supply, such as DNT isomers mixture, plant protection chemicals, basic organic synthesis products. Now, specialists of Financial and Economical Department and Commercial Management must estimate the economical expediency of potential contracts. Fortunately, our delegation has managed to enlist the support of Ukrainian Embassy in Great Britain. The Embassy representatives have agreed to assist in our products promotion at the market of this state.

Negotiation with Canadian company has promoted strengthening of our positions at the North America market. During the meeting, we were talking about the possibility of further TNT of Grade C supply to the USA and Canada markets.

Besides that, we have reached an agreement about the possible cooperation in experience exchange with an amount of companies, namely, about the specialists of companies from France, Poland, Bulgaria, Brazil, Pakistan visiting RPE «Zarya», and about return visiting by our enterprise delegation.

-What are the main results of the exhibition?

-Participation in DSEi-2013 is only the first step of entering the markets of the countries which we had negotiations with. To embody the preliminary agreements into real contracts, we must both negotiate and coordinate technical parameters, prices, logistics. The main conclusion we have made according to results of exhibition working is that the RPE «Zarya» products are demanded at foreign markets. We must make maximum efforts to meet the demand that exists for the products of our orientation. And then, eventually, the goal of exhibition participation – to increase the feed back and to multiply the profits – will be achieved. 

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Research and Production Enterprise "Zarya" Ltd
1G/36 Zavodskaya St., Rubezhnoe Lugansk region, Ukraine, 93001
Phone: +380 6453 95085
E-mail: info@zaryachem.com